Honey Stinger, the sports nutrition brand, has partnered with professional backcountry skier Cody Townsend as he attempts to ski the fifty most challenging backcountry ski lines in North America.

“Townsend has been a longtime fan of the brand and has been using Honey Stinger products to fuel his backcountry skiing adventures for years, so this partnership was a natural fit,” said Rich Thompson, CEO of Honey Stinger. “He’s an icon in the skiing community, and we are proud to support him as he continues to pioneer the sport.”

As a Honey Stinger athlete, Townsend uses the brand’s complete product line, including its Prepare, Perform, Recover system.

“This is a topic of heavy debate in the skiing and climbing communities, a question that may not have a cut-and-dry answer and a term that gets loosely used for a catchall of a lot of what I like to do in the mountains these days. Hell, it’s a term I use, probably too liberally, to explain to others what this @the.fifty.project is about.”

— Cody Townsend

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Cody’s steep freeskiing tutorial from Salomon TV

There are three cruxes of The FIFTY. Three lines that are the most daunting and challenging of them all. Three lines that ski mountaineers from around the world dream about, have tested themselves on and more often than not, fail on.

One of those lines is the second tallest mountain in the US, a mountain renowned for violent storms and the longest skiable line on the planet. That mountain is Mt. St. Elias.

In the spring of 2021, Cody Townsend, Nick Russell, Dan Corn and cinematographer Bjarne Salen set out to summit and ski Mt. St. Elias. What they got was an adventure of a lifetime.

Watch the teaser for a foreshadowing of the epic story to come.

Mammut and the North Face present a series of women’s-specific and co-ed, 1 day snow safety clinics this December and January. An allstar cast of instructors includes Elyse Saugstad, Michelle Parker, Ingrid Backstrom, Jackie Passo and Lel Tone, with appearances by guest instructor Cody Townsend. Clinic schedule and details at safeasclinics.com.